👾 Victoria’s Secret Faces Digital Disruption Amid Security Incident

In partnership with

How 15 Small Brands Achieved Remarkable Marketing Results

Stop believing you need a big budget to make an impact. Our latest collection highlights 15 small brands that transformed limited resources into significant market disruption through innovative thinking.

• Case studies revealing ingenious approaches to common marketing challenges

• Practical tactics that delivered 900%+ ROI with minimal investment

• Strategic frameworks for amplifying your brand without amplifying your budget

These actionable insights can be implemented immediately, regardless of your team or budget size. See how small brands are making big waves in today's market.

Get the case studies for free here.

🗃️ What’s Shaping the Shelves?

Victoria’s Secret experienced a significant digital disruption starting May 28, 2025, after a security incident forced the company to temporarily shut down its website and some in-store services. The company swiftly activated its response protocols, involving third-party cybersecurity experts to address the issue. While physical Victoria’s Secret and PINK stores remain operational, the outage has raised concerns, especially since digital sales accounted for about one-third of the company's $6 billion revenue last year. The incident also impacted investor confidence, with shares dropping approximately 7% following the news. Read more.

🧙 Retail Masterclass

Temu has paused all its U.S. ads, and in this episode of Growing Ecommerce – The Retail Growth Podcast, Mike and Chris break down what’s behind the move and where that ad budget may be shifting—possibly toward Europe. They also explore OpenAI’s push into ecommerce alongside Amazon, Perplexity, and Microsoft, question Google’s silence in the AI shopping space, and debate whether the real battle in retail today is between profit and growth. The episode captures the current shakeups, spotlighting which players are advancing, retreating, or holding their ground.

💡 An Everyday Market Hack

Integrate interactive digital displays in-store to provide customers with detailed product information, reviews, and personalized recommendations. These displays can bridge the gap between online and offline shopping experiences, offering a more engaging and informative environment that can influence purchasing decisions and increase sales.

🧐 Shopper Insights

A recent survey reveals a significant shift in consumer behavior, with 71% of Canadian and 43% of Mexican shoppers indicating plans to reduce their purchases of U.S. grocery items in 2025. This trend is attributed to factors such as rising prices and changing perceptions of value. Notably, 25% of these consumers consider this change to be a permanent adjustment in their shopping habits.

Learn AI in 5 minutes a day

What’s the secret to staying ahead of the curve in the world of AI? Information. Luckily, you can join 1,000,000+ early adopters reading The Rundown AI — the free newsletter that makes you smarter on AI with just a 5-minute read per day.

Sign up to start learning.

Retail Innovation

🏷️ Featured Brand - Best Buy

Best Buy is preparing for the highly anticipated launch of the Nintendo Switch 2 on June 5, 2025. The retailer plans to host late-night openings at select stores, allowing eager customers to pick up their consoles at midnight. Additionally, Best Buy will offer exclusive commemorative coins to early purchasers and organize GameTruck events across various locations, providing fans with opportunities to experience the new console's features firsthand.

🌱 Eco Trends

US Foods has released its 2024 Sustainability Report, highlighting meaningful progress across its sustainability priorities. The company achieved a 16% reduction in Scope 1 and Scope 2 greenhouse gas emissions since 2019, moving towards its goal of a 32.5% reduction by 2032. US Foods also reported $1 billion in annual revenue from its sustainable product lines, Serve Good® and Progress Check®, underscoring its commitment to environmentally responsible practices.

He’s already IPO’d once – this time’s different

Spencer Rascoff grew Zillow from seed to IPO. But everyday investors couldn’t join until then, missing early gains. So he did things differently with Pacaso. They’ve made $110M+ in gross profits disrupting a $1.3T market. And after reserving the Nasdaq ticker PCSO, you can join for $2.80/share until 5/29.

Invest today for $2.80/share.

_{This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals. Under Regulation A+, a company has the ability to change its share price by up to 20%, without requalifying the offering with the SEC.}

Showcase your brand/product/services in our newsletter and reach over 23,000 industry leaders in retail! Contact us today to advertise with Retail Jolt.

Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Retail Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.