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  • šŸ’ø Stop Running Constant Sales to Protect Margins

šŸ’ø Stop Running Constant Sales to Protect Margins

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šŸ—ƒļø What’s Shaping the Shelves?

Sales of fresh and frozen seafood dropped by volume at U.S. retail stores in June, while shelf-stable seafood gained ground. Fresh seafood volume fell 1.5 percent year over year, though prices rose—especially for shellfish—pushing value up slightly to $677 million. Frozen seafood volume declined 2.5 percent, but its overall value nudged up to $631 million due to price increases. Read more.

šŸ§™ Retail Masterclass

RetailDoc warns that relying on frequent discounts trains shoppers to expect price cuts—and erodes profits and brand value over time . Gap’s recent shift away from aggressive promotions is a case in point. Instead, retail success depends on training teams to sell full price by emphasizing product quality, brand story, and customer experience. That builds confidence—and long-term loyalty.

šŸ’” An Everyday Market Hack

When a customer visits your store to return an item, equip staff with suggested replacements based on the original purchase. A quick ā€œThis similar style is trendingā€ or ā€œHere's an updated versionā€ pitch can turn a return visit into additional sales—without discounting.

🧐 Shopper Insights

IGD identifies three key drivers for hypermarket/supermarket growth: Discounters expanding in Europe and parts of North America, modern grocery penetration in urbanizing Asia and Latin America, and sustainable/healthy format adoption across developed markets. Value, convenience, and purpose-driven retail are defining where and how shoppers spend.

Retail Innovation

Makeup brand LuxeSticks is growing fast, securing shelf space with chains in Australia and U.S. by offering high-quality stick cosmetics. Their formula? Clear packaging, easy demos, and fast fulfillment. It shows how DTC beauty brands can scale globally by focusing on visual appeal and shelf-ready design.

Workwear brand Engelbert Strauss has joined the U.S. Cotton Trust Protocol, committing to sustainable sourcing from vetted U.S. cotton farms. The move supports traceability, reduces water use, and meets growing B2B and consumer demand for eco-responsible products—especially in industrial and professional attire.

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