🧐 Skip the Surveys—Mystery Shoppers Tell the Real Story

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🗃️ What’s Shaping the Shelves?

Hy-Vee’s in-house media platform, RedMedia, is now integrated into the RIPPL Retail Media Network. This move boosts its digital advertising capabilities, offering suppliers improved targeting and performance data. As retailers build their own media platforms, the grocery shelf is becoming as much about ad inventory as it is about food inventory. Read more.

🧙 Retail Masterclass

Retailers often rely on in-store surveys for feedback, but those results are frequently skewed by staff prompting or customer bias. Mystery shoppers, on the other hand, provide unfiltered insights into real experiences. They help retailers uncover what’s actually happening on the floor—whether it’s poor service, mispriced items, or disengaged staff.

💡 An Everyday Market Hack

Spend 10 minutes near checkout. Notice which items people grab last-minute and which lanes they avoid. This low-effort scan tells you two things: what’s driving impulse buys—and what fixtures or layouts might be hurting sales. The best data is often just a few feet away.

🧐 Shopper Insights

Murphy USA beat earnings expectations and announced plans to open 80–90 new locations. The gas station retailer is benefitting from increased fuel margins and steady in-store sales. This suggests that convenience retail, tied to automotive traffic, remains a strong segment even as other sectors soften.

Retail Innovation

🏷️ Featured Brand - Genesis

Luxury car brand Genesis is rolling out 75 standalone retail spaces across the United States. This move is designed to elevate the customer experience beyond the traditional dealership format. The new outlets will feature immersive showrooms and tailored service, targeting buyers who expect more than just a test drive.

🌱 Eco Trends

Oppy, in collaboration with The Grape Company, has introduced new grape packaging that cuts down on plastic. The sustainable trays and bags support both environmental goals and consumer demand for greener grocery options. Retailers using this packaging also benefit from a cleaner brand image in the fresh produce aisle.

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