✨ PulseAd Enters the $280B US Retail Media Market

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🗃️ What’s Shaping the Shelves?

AI-powered retail media platform PulseAd has launched operations in Seattle, aiming to tap into the fast-growing $280 billion U.S. retail media market. By offering retailers and brands AI tools to target shoppers more effectively in-store and online, PulseAd promises better returns on ad spend. Its platform is designed to help retailers monetize shelf space, both physical and digital, using real-time data. Read more.

🧙 Retail Masterclass

Carrefour has become the first major European grocer to implement VusionGroup’s EdgeSense shelf monitoring technology after Walmart’s rollout in the U.S. The tech monitors shelf stock levels in real time, helping staff restock more efficiently and reduce out-of-stocks. It also feeds data back into demand forecasts, improving supply planning and reducing product loss.

💡 An Everyday Market Hack

Bundle underperforming products in a “Last Chance” or “Clear the Shelf” zone. Add urgency with short time limits or limited quantities. This not only clears space but also attracts deal-hunters who may buy more than one item.

🧐 Shopper Insights

A report from Kay’s Cuts highlights softening demand for U.S. beef due to higher prices and shifting consumer choices. Retailers may need to pivot marketing efforts or explore alternative proteins. Promotions, loyalty incentives, and education around quality could help maintain shopper interest.

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Retail Innovation

🏷️ Featured Brand - Bafang

Taiwanese dumpling chain Bafang is expanding its U.S. presence, building on strong performance in Asian-American communities. With over 1,100 locations globally, the brand is scaling up its U.S. rollout through a mix of company-owned stores and franchises. Bafang’s strategy includes simplified store layouts, localized menus, and digital ordering.

🌱 Eco Trends

A new matcha brand has launched with a focus on regenerative organic farming—growing tea using practices that restore soil health and support biodiversity. This aligns with rising consumer interest in products that go beyond “sustainable” and actually improve the environment. Retailers stocking such items may see a lift in brand perception among eco-conscious shoppers.

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