✨ OXXO Steps into the US Market

June 16, 2025

In partnership with

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it.

That’s what this newsletter delivers.

The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

🗃️ What’s Shaping the Shelves?

ASOS has launched a temporary pop-up store in SoHo, New York City, marking a rare physical retail appearance for the online fashion brand. The space showcases curated collections, offers exclusive in-store shopping experiences, and includes interactive events to connect with Gen Z and millennial shoppers. It’s a strategic push to boost visibility and bridge the gap between digital and in-person experiences. Read more.

🧙 Retail Masterclass

Carol Leaman, CEO of Axonify, shares how frontline retail workers face growing burnout, impacting customer service and sales. She emphasizes ongoing microlearning, consistent coaching, and employee engagement as practical tools to reduce stress and boost performance. Her insights stress the importance of making retail work more rewarding to keep turnover low and results high.

💡 An Everyday Market Hack

If you're using self-checkout or digital kiosks, set up exit intent triggers—discount offers or upsell prompts shown just before checkout is abandoned. This tactic, borrowed from e-commerce, can lift in-store conversion rates without disrupting the experience.

🧐 Shopper Insights

The U.S. floral gifting market is on track to hit $16.81 billion by 2030, according to Arizton. This growth is fueled by younger consumers choosing flowers not just for holidays, but as regular gifts or décor. Retailers can benefit by expanding floral offerings and creating cross-promotions with home goods or gourmet items.

Retail Innovation

Latin America’s largest convenience store chain, OXXO, has officially entered the U.S. with stores in Texas. Known for its dominance in Mexico, OXXO brings a proven model of fast service, small-footprint locations, and strong private label offerings. The move signals growing competition in the U.S. c-store space.

Clean Group is scaling its eco-friendly cleaning services across Australia and New Zealand, offering solutions designed for high-traffic retail and commercial spaces. The company uses non-toxic products and green-certified practices. Retailers aiming to align with sustainable operations may find value in adopting such services, especially with rising customer focus on hygiene and sustainability.

Showcase your brand/product/services in our newsletter and reach over 23,000 industry leaders in retail! Contact us today to advertise with Retail Jolt.

Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Retail Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.