• Retail Jolt
  • Posts
  • 🗽 New York City Invests Over $400 Million to Revamp Fifth Avenue

🗽 New York City Invests Over $400 Million to Revamp Fifth Avenue

May 22, 2025

In partnership with

The key to a $1.3T opportunity

A new trend in real estate is making the most expensive properties obtainable. It’s called co-ownership, and it’s revolutionizing the $1.3T vacation home market.

The company leading the trend? Pacaso. Created by the founder of Zillow, Pacaso turns underutilized luxury properties into fully-managed assets and makes them accessible to the broadest possible market.

The result? More than $1b in transactions, 2,000+ happy homeowners, and over $110m in gross profits for Pacaso.

With rapid international growth and 41% gross profit growth last year, Pacaso is ready for what’s next. They even recently reserved the Nasdaq ticker PCSO.

But the real opportunity is now, before public markets. Until 5/29, you can join leading investors like SoftBank and Maveron for just $2.80/share.

This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals. Under Regulation A+, a company has the ability to change its share price by up to 20%, without requalifying the offering with the SEC.

🗃️ What’s Shaping the Shelves?

New York City is set to invest more than $400 million in a comprehensive redesign of Fifth Avenue, marking the first major overhaul of the iconic shopping corridor in two centuries. The project aims to enhance the pedestrian experience by expanding sidewalks by 46%, reducing traffic lanes from five to three, and adding greenery and improved lighting. The initiative, part of Mayor Eric Adams' fiscal 2026 budget, is expected to boost foot traffic and local commerce, with projections that the investment will pay for itself within five years through increased sales and property tax revenues. Read more.

🧙 Retail Masterclass

In this episode of The Garage: Tools For Retail Media Innovation, the discussion centers on the transformative impact of in-store retail media. The conversation delves into how retailers are leveraging in-store media to enhance customer engagement and drive sales. The episode provides insights into the strategies and technologies that are reshaping the in-store shopping experience.

💡 An Everyday Market Hack

Retailers can differentiate themselves by integrating Augmented Reality (AR) into their shopping experiences. AR can allow customers to visualize products in their own space, try on virtual clothing, or receive interactive product information. This technology not only enhances customer engagement but also reduces return rates by helping shoppers make more informed decisions.

🧐 Shopper Insights

This report indicates that more than 70% of P2P transactions in the United States are now mobile-based, highlighting a significant shift towards digital wallets. While in-store mobile payment adoption lags behind online usage, the trend suggests a growing consumer preference for convenient, app-based payment methods.

Small Budget, Big Impact: Outsmart Your Larger Competitors

Being outspent doesn't mean being outmarketed. Our latest resource showcases 15 small businesses that leveraged creativity instead of cash to achieve remarkable marketing wins against much larger competitors.

  • Proven techniques for standing out in crowded markets without massive budgets

  • Tactical approaches that turn resource constraints into competitive advantages

  • Real-world examples of small teams creating outsized market impact

Ready to level the playing field? Download now to discover the exact frameworks these brands used to compete and win.

Retail Innovation

Australian fashion brand Dion Lee has been acquired by U.S.-based Revolve Group after entering voluntary administration last year. The acquisition includes the brand's remaining assets and archives, signaling a new chapter for Dion Lee under Revolve's ownership. The move is expected to revitalize the brand's presence in the global fashion market.

As sustainability becomes a key focus for consumers, the packaging industry faces challenges with greenwashing—making misleading claims about environmental practices. Experts emphasize the importance of transparency and third-party certifications to validate sustainability efforts and maintain consumer trust.

Showcase your brand/product/services in our newsletter and reach over 15,000 industry leaders in retail! Contact us today to advertise with Retail Jolt.

Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Retail Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.