🎮 How Gamification Can Boost Engagement, Brand Loyalty, and Sales

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Mobile, Ads, and AI Are Reshaping FMCG Ecommerce—See the 2025 Outlook Now

New research from Semrush and Euromonitor International reveals what’s driving growth: mobile now accounts for 60% of traffic, display ads jumped 156%, and AI referrals spiked 1138%.

Explore what top brands are doing to stay ahead.

🗃️ What’s Shaping the Shelves?

Retailers in Canada are labeling American-made goods more prominently in response to new US tariffs. The move taps into consumer sentiment and national pride, steering shoppers toward homegrown alternatives. This subtle messaging is shifting shelf dynamics and could influence long-term supplier relationships. Read more.

🧙 Retail Masterclass

Ready to uncover how gamification can transform the retail experience? BDO’s podcast episode, "Level Up Your Retail Strategy with Gamification (A Future Proof Retail Storyline)," explores how gamification boosts engagement, brand loyalty, and sales. It explains which generation is most receptive to this tactic and offers insights on how retailers can begin using gamification in stores today.

💡 An Everyday Market Hack

Borrow a page from the healthcare playbook by offering short, scheduled “clinics” in-store. Whether it’s a mini skincare consult, shoe-fitting session, or home tool how-to, these 5-minute touchpoints can drive deeper engagement and increase basket size.

🧐 Shopper Insights

Beyond service, generative AI is helping retailers improve operations and lower costs. According to Accenture, 75% of retail executives believe generative AI is key to revenue growth, making it a powerful tool for both innovation and business performance.

Retail Innovation

🏷️ Featured Brand - Men’s Wearhouse

Men’s Wearhouse is betting on patriotism and quality with its expanded line of domestically made suits and sportswear. The campaign focuses on craftsmanship, job creation, and transparency in the supply chain—meeting growing demand for American-made fashion.

🌱 Eco Trends

According to CNN, brands that prioritize sustainability are gaining traction with conscious consumers. From using recycled fabrics to minimizing water use, these retailers are redefining how fashion can be both stylish and responsible—while still driving sales.

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