🦅 FTC Cracks Down on False “Made in the USA” Claims

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🗃️ What’s Shaping the Shelves?

eGrowcery, a white-label grocery ecommerce platform, has partnered with Red Pepper Digital to offer retailers a unified, interactive customer experience. Their combined solution includes shoppable digital flyers, personalized marketing, and deeper shopper analytics—designed to drive engagement both online and in-store. It’s a step forward in making grocery retail feel more dynamic and data-driven. Read more.

🧙 Retail Masterclass

The FTC has sent warning letters to Amazon, Walmart, and several smaller companies over deceptive “Made in USA” labeling. These platforms must better police third-party sellers to ensure compliance with the 2021 Made in USA Labeling Rule—“all or virtually all” of a product must be U.S.-made. For brands, this means any patriotic claims must be fully substantiated to avoid legal risk and maintain shopper trust.

💡 An Everyday Market Hack

When a customer returns an item, add a follow-up email offering a discount on a related product or a future purchase. For instance, if someone returns a dress, offer a 10% off coupon for matching accessories. It turns a negative (the return) into a chance to re-engage—keeping customers coming back.

🧐 Shopper Insights

The NRF’s July Global Port Tracker forecasts U.S. container imports hitting 2.36 M TEUs this month—a surge of nearly 11%—as retailers rush shipments before tariff deadlines. While imports stabilize later, the trend shows how trade policy directly affects retail supply chains and inventory planning.

Retail Innovation

🏷️ Featured Brand - Mercedes‑Benz

Mercedes‑Benz High-Power Charging has partnered with Federal Realty to add over 500 ultra-fast (400 kW) EV charging stalls across at least 50 retail centers nationwide, with the first 20 sites slated for 2026. These chargers will be open to all brands—signaling how retailers can add value through infrastructure and convenience, not just products.

🌱 Eco Trends

Luxury watchmaker Breitling continues to advance its sustainability plan: cutting carbon emissions, reducing plastic use, and aligning with the Science Based Targets initiative. Its goal? A net-zero, regenerative approach to sourcing, production, and packaging. This shift proves even premium brands aren’t immune to shopper demand for accountable practices.

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