☕ Danone Doubles Down on U.S. Coffee and Creamer Demand

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🗃️ What’s Shaping the Shelves?

Danone North America has expanded its Florida-based production site with a $65 million investment to support its growing plant-based and dairy coffee creamers. The move will boost output for popular brands like International Delight and Silk. With the ready-to-drink coffee category growing rapidly, Danone’s expansion signals how beverage brands are reshaping shelf space to meet changing consumer habits. Read more.

🧙 Retail Masterclass

In this episode, retail veteran Robert Grimmett shares hard-hitting truths about why most stores fail: they don’t stand out. He talks about how retailers can create memorable in-store experiences by combining brand identity with training, atmosphere, and service. The core message is clear—being “average” won’t cut it anymore.

💡 An Everyday Market Hack

Consumers are more likely to walk into your store if they expect something new. Dedicate a small display area to “This Week’s Picks” or “New This Week” and update it consistently. It keeps the store feeling fresh and gives regulars a reason to return. Make sure this zone is near the entrance for maximum visibility.

🧐 Shopper Insights

A recent study shows that Amazon has overtaken Walmart in total consumer retail spending. Amazon now commands 14.2% of retail spend compared to Walmart’s 13.9%. While the gap is narrow, it signals a shift in consumer behavior—favoring speed, selection, and home delivery. Walmart still dominates in groceries, but Amazon is gaining ground in categories like apparel, home goods, and personal care.

Retail Innovation

🏷️ Featured Brand - Verge

Finnish electric motorcycle brand Verge has opened its first U.S. showroom in Century City, Los Angeles. The space isn’t just a sales floor—it’s designed as a luxury experience center where visitors can explore the brand’s sleek tech-forward bikes. This move positions Verge to reach high-end consumers and signals the growing presence of premium EV brands in retail locations.

🌱 Eco Trends

Italian fashion brand Rereris has returned to Florence with a new pop-up store focused on its sustainable bag line. The brand’s minimalist display, made from upcycled materials, showcases how pop-ups can be both eco-conscious and experience-driven. The Florence location also offers customizations and insights into the brand’s recycled production process—giving shoppers a story to carry along with their purchase.

Transform Your Mornings With Trade

Each week, I settled for whatever coffee was on sale, missing out on true flavor. Then I discovered Trade, a specialty coffee marketplace featuring over 450 handpicked roasts from passionate small-batch roasters worldwide. My perfect cup was just a quiz away! Freshly roasted and delivered within 48 hours, Trade has completely transformed my mornings, and I’m so excited to share it with you.

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