🤝 Amazon Teams Up with U.S. SailGP for Official Retail Push

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🗃️ What’s Shaping the Shelves?

Amazon is now the official retail partner of the U.S. SailGP Team. This move expands the brand's reach into lifestyle merchandising and fan gear, combining fast shipping with exclusive designs. It's a bold step into sports partnerships that blends performance branding with global fulfillment power. Read more.

🧙 Retail Masterclass

Retailers hold the key to expanding salmon consumption in the U.S., where demand is still lagging compared to Europe, according to Anne-Kristine Oen, outgoing US seafood envoy for the Norway Seafood Council. The path forward includes better merchandising, clearer health messaging, and consistent product availability. Educating shoppers and improving visibility in stores can drive real category growth.

💡 An Everyday Market Hack

Add QR codes that link to short videos or pages explaining the product origin, use cases, or customer reviews. It builds trust and engagement without needing extra shelf space — and can be updated anytime to reflect seasonal or trend-based content.

🧐 Shopper Insights

Retailers are seeing a wave of Rolex imports as buyers anticipate new tariffs tied to potential Trump-era policies returning. Dealers are stocking up now to avoid supply gaps and price spikes later. This surge shows how policy expectations can quickly change luxury buying patterns.

Retail Innovation

🏷️ Featured Brand - Costco

Costco is rolling out Buy Now, Pay Later (BNPL) options across select U.S. stores through a new partnership with Affirm. Members can now split purchases over $500 into monthly payments, with terms of up to 36 months. It’s a shift from pure low pricing to flexible financing—appealing to shoppers feeling the pinch from inflation and looking for more control at checkout.

🌱 Eco Trends

Misfits Market has acquired an AI-powered logistics startup to strengthen its delivery efficiency. The goal: cut costs and speed up fulfillment, especially for fresh produce and hard-to-ship items. The move also reflects a broader industry push toward smarter, tech-enabled last-mile solutions.

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