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📆 Age and Retail: What You May Be Missing

May 27, 2025

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The key to a $1.3T opportunity

A new trend in real estate is making the most expensive properties obtainable. It’s called co-ownership, and it’s revolutionizing the $1.3T vacation home market.

The company leading the trend? Pacaso. Created by the founder of Zillow, Pacaso turns underutilized luxury properties into fully-managed assets and makes them accessible to the broadest possible market.

The result? More than $1b in transactions, 2,000+ happy homeowners, and over $110m in gross profits for Pacaso.

With rapid international growth and 41% gross profit growth last year, Pacaso is ready for what’s next. They even recently reserved the Nasdaq ticker PCSO.

But the real opportunity is now, before public markets. Until 5/29, you can join leading investors like SoftBank and Maveron for just $2.80/share.

This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals. Under Regulation A+, a company has the ability to change its share price by up to 20%, without requalifying the offering with the SEC.

🗃️ What’s Shaping the Shelves?

U.K.-based fashion brand Tala has paused its U.S. growth plans due to rising tariffs. With trade friction intensifying, the company is shifting focus to markets with fewer barriers. This move highlights how retail strategies are being reshaped by global policy shifts and economic pressures. Read more.

🧙 Retail Masterclass

Paco Underhill, author and expert on consumer behavior, explains how age influences retail design and shopping behavior. He breaks down how stores can better serve older customers while still appealing to younger ones. It’s a reminder that success lies in understanding who’s actually walking through the door.

💡 An Everyday Market Hack

Retailers can set up virtual boundaries around competitor locations or high-traffic areas. When customers enter these zones, they receive a targeted ad or offer. It’s a low-cost way to attract nearby shoppers and convert foot traffic into store visits.

🧐 Shopper Insights

This study by MFour and Vistar Media shows that 83% of shoppers notice retail media ads. These placements — like in-store screens and branded endcaps — are influencing buying decisions in real-time. As attention spans shrink, physical spaces remain powerful ad platforms.

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Retail Innovation

BGF Retail, operator of the CU convenience store chain, is expanding to the U.S. market. On May 27, it signed a master franchise agreement with CU Hawaii LLC, a local subsidiary of WKF Inc. This deal allows CU Hawaii to open and run stores using the CU brand while paying royalties. The first CU store in Hawaii is set to open in October, with plans for broader expansion across key commercial areas.

German supermarket chain REWE has become the first retail member of Food Fermentation Europe. The group promotes sustainable food tech, and REWE’s participation signals a growing retail interest in alternative proteins. Expect more stores to back science-driven food innovation in the coming years.

Achieve More With Limited Resources: 15 Small Budget Success Stories

Strategic marketing doesn't require enterprise-level spending. Our latest case studies reveal how 15 small brands achieved remarkable outcomes through creativity and smart resource allocation.

  • Innovative tactics that delivered exceptional ROI with minimal investment

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Looking for ways to stretch your marketing budget further? These 15 mini case studies show exactly how these small brands made such big waves without breaking the bank.

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